Canadian Millennial Social Values Study
A major national survey conducted in 2016 reveals a bold portrait of Canada’s Millennials (those born between 1980 and 1995), that for the first time presents the social values of this generation, and the distinct segments that help make sense of the different and often contradictory stereotypes that so frequently are applied to today’s young adults.
February 28, 2017
February 28, 2017Reportsocial values,social change,youth,millennials & genz,michael adams
Baby boomer generation’s spending will reflect their values
Baby Boomers have left their mark on society at every stage of life, from their stampede through the education system to the “echo boom” they produced in their own fertile years. Now, as they move into the second half of their adult lives, they will make their presence felt again—and not only by their sheer numbers but with the manifestations of their values.
November 7, 2015
November 7, 2015Insightsocial values,social change,lived experience,michael adams
The myth of conservative Canada
Much has been made of a purported rightward shift in Canadian values. But research shows that Canadians still want government in their lives, and a majority are not embracing conservative social values.
September 16, 2013
September 16, 2013politics,Insight,canadian identity,values,social change,government rolemichael adams
Hockey, fighting, and what it means to be a man
The first rule of fight club was don’t talk about fight club. The first rule of Canadian hockey seems to be never stop talking about it.
May 28, 2012
May 28, 2012Insightcanadian identity,values,social change,sports,michael adams
Gay rights: You’ve come a long way, baby
In 1991, Tom Lukiwski stood in a campaign office in Saskatchewan, looked into a video camera and made some very derogatory remarks about gay men, to the giggling delight of whoever was filming.
April 10, 2008
April 10, 2008Insightcanadian identity,social change,discrimination,michael adams
American Backlash: The Untold Story of Social Change in the United States
American Backlash is a study of American values that goes beyond the Red versus Blue dichotomy, beyond the litany of divisive political issues that receive so much attention in American public discourse: abortion, stem-cell research, euthanasia, same-sex marriage, Darwin versus Genesis, prayer in schools, and so on.
October 24, 2006
October 24, 2006united states,social change,michael adamsBook
It’s not easy being green
In June of 1989, a remarkable thing happened. When Environics asked Canadians what they saw as the top problem facing the country, the most common answer was the environment.
October 20, 2006
October 20, 2006environment,Insight,social change,government role,climate changemichael adams
New Canadians, old values?
Who would have thought? The community responsible for Toronto's gay pride parade, reliably the opposite of dull, finds itself at the centre of a legislative debate that has become boring.
March 2, 2005
March 2, 2005politics,Insight,canadian identity,values,social changemichael adams
Sex and fire: Religion, homosexuality, and authority in Canada and the United States
Canada’s Supreme Court recently declared that, should the federal govern-ment wish to proceed with same-sex marriage legislation, it should be encumbered only by its own fear of controversy–not by any constitutional constraints.
February 28, 2005
February 28, 2005politics,Insight,canadian identity,united states,values,social change,religionmichael adams








