Overhead view of an elderly person with a cane walking on a sidewalk alongside a younger person carrying a backpack, both casting long shadows—reflecting the generational perspectives in five public-opinion trends to watch in 2025.

The good and bad news from a public opinion researcher

Those of us who do public opinion research feel like we have the best seat in the house. The data we collect over the course of a year provide insights on how people are doing and what they are worried about.

A building facade with three lights above a bilingual sign reading Gouvernement du Canada and Government of Canada, next to a Canadian flag logo—a reminder that the CPC needs to get back to bilingualism.

The CPC needs to get back to bilingualism

Over the last 20 years, only two of the past seven federal elections have produced majority governments. Governing and opposition parties alike have struggled to grow their popularity with Canadians.

A white flag with the words WEXIT ALBERTA in bold letters waves against a blue sky with clouds, as Albertans, growing alienated from their own leaders too, rally to

Forget Ottawa — Albertans growing alienated from their own leaders, too

There is no shortage of new irritants in the relationship between Ottawa and the three Prairie provincial governments. In recent years they have faced off over the carbon tax, pipeline construction, energy exports, federal spending and vaccine mandates. Western alienation may have deep historical roots, but current events never fail to rejuvenate the sentiment.

Québécois et Canadiens ont-ils fait la paix avec la Constitution?

Plus de 25 ans après le référendum de 1995 sur la souveraineté et à la veille du 40e anniversaire du rapatriement de la Constitution, il peut être facile d’oublier que, du début des années 1960 à la fin des années 1990, débattre des lois fondamentales au Canada était presque devenu un sport national.

A Canadian flag with a red maple leaf waves on a pole by the ocean, with waves crashing on the shore and a cloudy, overcast sky in the background—prompting some to wonder: is one region favoured by Ottawa?.

Canadians are still committed to decentralized federalism

There is never any shortage of reasons to track the ups and downs of regional grievances in Canada: Every year brings new developments that fuel perceptions of regional winners and losers.

Black maple leaf logo and text Confederation of Tomorrow on a grey map background. Large red text highlights Respect, Influence and Fairness in the Canadian Federation.

Respect, Influence and Fairness in the Canadian Federation

Did the federal, provincial and territorial responses to the crisis alleviate or exacerbate public discontent with how federalism works in Canada?

Red text reads Attachment and Advantages: How Canadians View their Country, their Province and their Neighbour beside a logo of nine maple leaves and the words confederation of tomorrow on a map background.

Attachment and Advantages

The mid-point of each calendar year offers an ideal opportunity for Canadians to reflect on issues related to national identity.

Red text reads

Addressing climate change in the Canadian federation

Prior to the onset of the COVID-19 pandemic, climate change had emerged as one of Canadians’ top concerns. The situation a year later is completely different: naturally, the pandemic now eclipses all other issues as the one Canadians see as most important.

Text reads: The Role of Governments and the Division of Powers: Federalism in the Context of a Pandemic. A maple leaf logo and

The Role of Governments and the Division of Powers

The COVID-19 pandemic has presented governments in Canada with enormous challenges. While the current priority remains stemming the spread of the virus and accelerating the pace of vaccinations, governments are also looking ahead to the measures needed to shape an economic recovery.

A graphic with a black maple leaf tree logo and the words “confederation of tomorrow.” Below, red and black text reads: All in this Together? Canadians’ Views on Masks, Vaccines and Lockdowns during the COVID-19 Pandemic. Faint map background.

All in this Together?

A year into the COVID-19 pandemic, efforts to limit the spread of the virus continue to depend in large part on the willingness of citizens to modify their behaviours to conform with public health guidelines, notably those relating to physical distancing and wearing masks.

Environics Institute for Survey Research

701-33 Bloor Street East
Toronto, ON M4W 3H1

info@environicsinstitute.org

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