Michael Adams
Founder and President
Michael Adams is Founder and President of the Environics Institute, which he launched in 2006 after many years heading Environics Research Group which he co-founded in 1970.
Michael Adams is a noted commentator on social values and social change. He has written seven books including the bestselling Fire and Ice: The United States, Canada, and the Myth of Converging Values, which won the Donner Prize for the best book on Canadian public policy in 2003. His most recent book (published in 2017) is Could it Happen Here? Canada in the Age of Trump and Brexit.
He has been awarded an honorary doctorate from Toronto Metropolitan University and in 2016 was awarded the Order of Canada, the country’s highest civilian honour.
Michael's Books
Michael has written four Canadian bestsellers charting the evolution of social values in North America, including Fire and Ice: The United States, Canada, and the Myth of Converging Values, which won the 2004 Donner Prize for the best book on Canadian public policy and was chosen by the Literary Review of Canada as one of the 100 most important books ever published in Canada.
Michael’s books draw heavily on social values research conducted by Environics Research Group, the public opinion research firm he founded in 1970. Environics has been a pioneer in social values research in Canada and the United States. With offices and affiliates in Toronto, Montreal, Ottawa, Calgary, New York, Washington, and Oakland, CA, Environics is a leader in opinion research, offering corporate and government clients unique insight into values segments and social change in North America.
Podcast with Michael
Michael was a guest on Insights with Don Mills and David Campbell. In this wide-ranging conversation, Michael Adams provides listeners with a data-based analysis of the diverging differences in values between Canadians and Americans through the pioneering work done by Environics iInstitute in social values research.
February 17, 2022
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CEO of WELL Mental Health & Wellness and Chair of its Board
