Better Happy Than Rich links Canadians’ social values to their attitudes and behaviours surrounding that most ubiquitous preoccupation: money. In chapters such as “Making It,” “Spending It,” and “Giving It Away,” pollster and author Michael Adams explores the relationship between how Canadians view the world and how they behave financially.

Demonstrating that money really can’t buy happiness, Adams’ data reveals that the happiest Canadians are those who focus least on consumption and who don’t view their finances as a defining

Related reading

Close-up of two hockey players facing off on an ice rink, their skates and sticks poised, capturing the intensity of Hockey Fighting and What it Means to Be A Man as they battle for the puck.

Canadians on Hockey 2012

Hockey has long held a central place in Canada, and the National Hockey League is the flagship arena for the sport. Professional hockey has long stood out for the aggressive style of play, which has largely been accepted as just a part of the game.

A collage of photos featuring diverse people, a passport, a handshake, and a welcome sign illustrates the Canadians on Citizenship project, supported by logos of Environics Institute, CBC, RBC, Maytree, and other partners below.

Canadians on Citizenship

Canada’s history is one of successive waves of people arriving on its shores, each having to find their place among those who preceded them.

A Canadian flag with a red maple leaf waves on a pole by the ocean, with waves crashing on the shore and a cloudy, overcast sky in the background—prompting some to wonder: is one region favoured by Ottawa?.

Canadians are still committed to decentralized federalism

There is never any shortage of reasons to track the ups and downs of regional grievances in Canada: Every year brings new developments that fuel perceptions of regional winners and losers.

Environics Institute for Survey Research

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Toronto, ON M4W 3H1

info@environicsinstitute.org

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