Overhead view of an elderly person with a cane walking on a sidewalk alongside a younger person carrying a backpack, both casting long shadows—reflecting the generational perspectives in five public-opinion trends to watch in 2025.

Five public-opinion trends to watch in 2025

Survey research asks about what just happened. Unfortunately, what everyone really wants to know is: what’s going to happen next? I don’t pretend to have the answer. But I do have some ideas about what to watch for. | By Andrew Parkin

Slide titled Canadian social norms and racism: 2022 Benchmark survey, Final Report, featuring the Environics Institute logo and colorful abstract lines at the bottom. Highlights insights on social norms and racism in Canada against a light beige background.

Social norms and racism in Canada

A new national research project documents for the first time the social norms that govern how Canadians think about and act on different types of racial micro-aggressive actions directed at people who are Indigenous or Black.

The Parliament building in Ottawa, Canada, with its clock tower and Canadian flag on top, is seen through trees with autumn leaves under an overcast sky—a scene often featured in Environics Institute Work exploring Canadian identity.

No consensus on electoral reform in sight but Canadians still believe their democracy works

Our world is changing rapidly, due in large part to fundamental and often disruptive transformations brought about by the globalization of economic production, finance and the migration of people, as well as the digital revolution and rapidly evolving social values.

A person wearing a backpack walks among gravestones at sunset, with mountains and an orange sky in the background—a somber, silhouetted scene that echoes the solitude found in stories from the 2007 Survey of Afghans.

2007 Survey of Afghans

The Institute sponsored the first-ever Canadian-initiated public opinion survey of the people of Afghanistan on issues related to quality of life, reconstruction, and Canadian military presence in the country.

Environics Institute for Survey Research

701-33 Bloor Street East
Toronto, ON M4W 3H1

info@environicsinstitute.org

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