Impact of the Covid-19 Pandemic on Millennial and GenZ Canadians

This report examines how Millennial and GenZ Canadians have experienced the COVID-19 pandemic. It finds that a majority of Canada’s younger generations (those between the ages of 18 and 40) say that the COVD-19 pandemic has had either a major or at least a moderate impact on their lives. Younger members of these generations, women, students and those looking for work, and those who identify as Indigenous, Black or South Asian are all more likely to report significant impacts from the pandemic.

This is the first report from the Canadian Millennial and GenZ Social Values Study 2020, conducted by the Environics Institute for Survey Research in partnership with Apathy is Boring and Youth Friendly. The research consisted of an in-depth survey conducted online between September 8 and November 9, 2020 with a representative sample of 5,264 Canadians ages 18 to 40, which included Millennials (ages 25 to 40) and leading-edge GenZers (ages 18 to 24).

Survey Details

The research consisted of an in-depth survey conducted online with a representative sample of 5,264 Canadians ages 18 to 40 across the country, which included Millennials (ages 25 to 40) and the leading-edge of Generation Zers (ages 18 to 24). The survey was administered by Environics Research between September 8 and November 9, 2020, and the sample was stratified to ensure representation by province, age and gender, according to the most current population statistics (2016 Census). In addition, oversamples were collected with individuals who self-identify as Black or Indigenous, in order to provide for sufficient representation of each group for analysis. The survey was conducted in English and French (as per respondent’s preference).