A succession of economic downturns over the last decades has led many to express concerns that the next generation of Canadians will be less, and not more, well-off than the ones that preceded it. This issue was addressed by the Environics Institute for Survey research in its most recent Focus Canada survey. The survey finds that one in four Canadians feel worse off, financially speaking, than their parents were at their age, and almost one in two say the next generation will be worse off than they are. For these Canadians, the promise of economic and social mobility seems unfulfilled.

The situation, however, is not getting progressively worse. Views on these questions have fluctuated somewhat over the past 30 years, and were certainly more pessimistic a generation ago, in the mid-1990s. The survey results show a link between perceptions of one’s current financial situation and educational attainment, pointing to the important role that education now plays in underpinning social mobility. Canada also continues to hold considerable promise for immigrants, who are much more likely than non-immigrants to expect that the next generation will be better off than they are.

Survey Details

This survey was conducted in partnership with the Faculty of Social Sciences’ IMPACT Project at the University of Ottawa and Century Initiative. This survey is based on telephone interviews conducted (via land line and cellphones) with 2,000 Canadians between September 8 and 23, 2020. A sample of this size drawn from the population produces results accurate to within plus or minus 2.2 percentage points in 19 out of 20 samples.

 

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Focus Canada

Focus Canada is the longest running and most comprehensive public opinion research program on public policy issues in Canada.

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Red ladders reach toward a cloudy sky with text: Inter-generational Mobility in Canada, 2024 Update, alongside logos for Environics Institute, Rogers School, Diversity Institute, and Century Initiative. Focus Canada 2024 Series is also displayed.

Inter-generational Mobility in Canada

The 2024 survey finds that the proportions of Canadians who feel financially worse off today than their parents were at their age, and who feel that the next generation will be worse off than they are, are both trending upwards.

A presentation slide titled Focus Canada 2011 with a red maple leaf, highlighting public opinion research since 1976. Images below show people, a gavel, voting symbols, puzzle pieces, international flags—anticipating insights for Focus Canada 2012.

Focus Canada 2011

Public opinion matters – in all countries, but especially in democracies like ours. Public opinion research in the public interest makes an essential contribution to good governance and meeting societal challenges.

Cover page for Focus Canada 2010 featuring a red maple leaf, title text, and a subtitle about public opinion research. Along the bottom are images symbolizing Canada: a naval ship, totem pole, lake with mountains, and people.

Focus Canada 2010

Public opinion matters – in all countries, but especially in democracies like ours. Public opinion research in the public interest makes an essential contribution to good governance and meeting societal challenges.

Environics Institute for Survey Research

701-33 Bloor Street East
Toronto, ON M4W 3H1

info@environicsinstitute.org

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