Two women, one older and one younger, share a joyful embrace outdoors. The older woman wears glasses and a light jacket; both wear pink scarves and smile warmly. Our elbows may be up but have Canadians really changed? Trees and a path are visible in the background.

Ageism is about more than disrespecting seniors

Prejudice against older people is relatively new in historical terms, reflecting a profound change from previous eras when elders were widely respected and often dominated positions of power and status. In today’s rapidly changing world, what was once valued in elders for their wisdom and connection to the past no longer seems to count for much as it once did. | By Keith Neuman

Environics Institute for Survey Research

701-33 Bloor Street East
Toronto, ON M4W 3H1

info@environicsinstitute.org

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