Black Experience in the GTA

What does it mean to be a Black person today in Canada’s largest city?

The Environics Institute, in partnership with Ryerson University's Diversity Institute, United Way Toronto, and the YMCA of Greater Toronto, is launching a major new study focusing on the Black community in the Greater Toronto Area. Survey launches in January 2015.

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Canadian public opinion on Aboriginal Peoples

An upcoming national survey

Given the current political climate and potential for escalating conflict, it is now essential to take a proper reading of Canadian public opinion as it stands today. What is needed is a current, balanced and thoughtful understanding of the non-Aboriginal population in Canada.

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2015 Survey of Muslims in Canada

An upcoming update on the 2006 survey of the country's Muslim population

In 2006 the Environics Institute conducted the first-ever national survey of Muslims in Canada. Fast-forward to 2014, how are Muslims in Canada faring today? The Environics Institute, in partnership with five leading Muslim and non-Muslim organizations, is planning a second national survey of Muslims in 2015 to update the original research and identify both important trends and emerging issues.

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The Environics Institute

Promotes public opinion and social research

on important issues of public policy and social change. Social science-based evidence is key to helping organizations and citizens better understand Canada and our world as it is today, how it is changing, and where it is heading. Read More

News & Events

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June 04, 2015

Listening In: What recent populist victories tell us about Canada

Michael Adams published the following essay in the June 2015 edition of the Literary Review of Canada . . . . . . Societies have conversations with themselves. Sometimes these conversations are so noisy that everyone is forced to pay attention. In Canada, our noisiest conversations since World War II have been Quebec sovereignty and the War Measures Act. Th...

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June 02, 2015

Thomas Kierans joins the Environics Institute Board

Environics Institute President Michael Adams is pleased to announce that Thomas Kierans has agreed to join the Board of Directors.              Tom Kierans (O.C., LL.D, M.B.A, F.ICD, Senior Fellow at Massey College) is a sought-after advisor with a distinguished career that spans many ...

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May 12, 2015

Putting the "public" back into public opinion and market research

The following article by Keith Neuman was published in the May issue of MRIA's VUE Magazine >>>>>>>>>>> One often reads in these pages about the many challenges facing market research today, but the industry overall is clearly alive and well. The most recent estimates of economic activity in 2013 totaled $600 million in Cana...

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Research Digest

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Survey research establishes a beachhead in Cuba

Survey research has spread to virtually every corner of the populated world in recent years, extending even into conflict-ridden countries like Iraq and Afghanistan. The list of countries where such research is not possible is very small and recently shrunk by one with the e... Read More

NYT on election polling – does it have a future?

Political polls have been part of the fabric of elections in democracies since the 1970s and for most of this period the biggest ongoing controversy has been whether polling results influence voters, and if so whether this is a good thing or not. Today, political polls face... Read More

Polling methods are under the gun, but remain essential to democracy

It is by painfully clear that public opinion surveys and polls of general populations are getting more difficult to do effectively, even as new technologies have arrived to make them cheaper and easier to do (e.g., SurveyMonkey). Recent election polling in the UK, Poland and... Read More

Crimeans weigh in on annexation, one year later

It has now been a year since the Russian annexation of Crimea, which contravened international law and raised international tensions between East and West rarely seen since the end of the Cold War. The Russian take-over of this region from Ukraine was widely viewed in wester... Read More

Research Industry wrestles Margin of Error monkey

Almost any time you read about a public opinion poll you will see a sentence, usually at the end, stating a “margin of error” percentage, “plus or minus.” Those who know something about research will understand this to be a statistical measure of the ... Read More

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